If you are unsure of the value provided by POI Builder then you need to read this article.

Let's walk through the process to find a point of interest before having POI Builder.

First you select Navigate To:

Second you select Point of Interest:

Third you select POI Near You:

Fourth you decide to pick retail:

Fifth you don't know where Starbucks is so you go back and select Resturant:

Sixth ...you must be ready to give up now but you decide to search

Seventh you still do not find Starbucks in your POI on your GPS